Wednesday, December 29, 2010

Introduction: Shiseido Aqualabel - The Japanese No. 1 Skincare Brand

AQUALABEL, the Japanese No. 1 Skincare Brand had instantly become one of my favourite skincare brand. AQUALABEL is a masstige skincare brand developed by Shiseido with over 100 years of whitening experience and first in the market to formulate Hyaluronic Acid. It focuses on Asian women and it is the No.1 Whitening and Anti-aging brand in the self-select category (under 2,000¥) in Japan.

I've attended their workshop recently to learn more about the products range.



Aqualabel is the daughter of Shiseido, therefore the price are quite affordable. It was known as the best drugstore products range in Japan back in 2006. There are also a hit product in China, Hong Kong, Japan and even in Singapore now!

The product range targeting working woman in their 20s to 40s (mostly Asian) who in need of products with high moisturizing efficacies and likely to have pigmentation and aging issues. Oh! Did I mentioned that the products are paraben-free?? (I love this!!)

**Don't read if you hate long post, read more if you're OK with it and eager to know!**



Aqualabel - A skincare that enchance the moisture density of skin. Each of their product is formulated with the Moist Aqua Keeping Base & Super Charging Skincare System.
Their active ingredient 'Aqua Synergy' embodies the Super Charging Skincare System. 'Aqua Synergy' combines hydrophilic &  lipophilic to force moisture deep into skin for a deeper penetration, filling your skin with moisture and keeping it within your skin.
In order to keep the Super Charging Skincare System works, the key ingredient, Moist Aqua Keeping Base comes in the picture. Aqualabel's philosophy ‘Penetrate x Fill x Keep’, enhanced the penetration into your skin while making sure your skin is filled with moisture and keeps your moisture locked safety in your skin.

Products used for review purposes
My regular blog readers will know that I love hydrating products. I always believe in "The lack of moisture is the root of all skin evils". The reason why hydrating is very important for your skin is because hydrated skin makes you look younger and healthier. Besides that, products (eg. whitening, foundation) works better with hydrated skin. Don't get it? Here's a little example.

Without moisture:
Skin like me??

With moisture:

So it's your choice to choose which picture/skin you like!! :p
If you think that you have oily skin and you don't need any hydrating product then you are so wrong! Hydrated skin helps control the oil secretion. Oil sebum production increased to replace the moisture lost of the dehydrated skin.That is why no matter how oily your skin are, never skip the moisturizer. Get a light-weighted emulsion instead of cream. :)

WHITENING LINE
Aqualabel whitening range focused not only on pigmentation spot, but overall facial dimness. This range has been formulated with the effective whitening ingredient M-Tranexamic Acid, inhibiting melanin production & effectively prevent dark spots. 

Key ingredients in Aqualabel Whitening Range:

Other than their Aqua Synergy and Moist Aqua Keeping Base ingredients, Aqualabel has their own patented whitening ingredients in this range.
  •  M-tranexamic Acid  - A powerful whitening ingredient that is also used in the most powerful whitening serum, Shiseido White Lucent Intensive Spot Targeting Serum. Targets the root of pigmentation problems by inhibiting melanocytes from producing over-active melanin. 
  • Saxifrage & Peony Extracts - Saxifrage disrupts the activity of tyrosinase, an enzyme that catalyses the production of melanin and other pigments by oxidation while Peony helps to exfoliate skin and prevent the build-up of excess dead skin cells and melanin on skin's surface.
The star product is apparently Bright White Ex Essence which has been recommended by popular Taiwanese Beauty Queen TV program, 女人我最大 (Nu Ren Wo Zui Da).

Here's the basic recommended daily skincare regime for the WT range:

MOISTURIZING LINE

Aqualabel moisture range replenishes your skin with moisture from both inside & outside, achieving youthfully plump, resilient skin. This range has adopted Aqua EX Base, a breakthrough formulation that helps hydrating ingredients penetrate the skin & thoroughly saturate every corner of the skin.

Key ingredients in Aqualabel Moisturising Range:

Other than their Aqua Synergy and Moist Aqua Keeping Base ingredients, Aqualabel moisturizing range contains awesome hydrating ingredients such as:
  • Collagen Glycerin - Collagen plumps up skin to keep it looking young and supple while Glycerin maintains the balance of water level in skin
  • Apricot Extract - Promotes production of Natural Moisturising Factors to keep skin moisturised
The products come with label in S or R to target for different skin types. 
S = Supple is suitable for oily/ combination skin. 
R = Rich is suitable for dry/ dehydrated skin


Here's the basic recommended daily skincare regime for the MO range


WHITE AC LINE
Aqualabel White AC, an anti-acne whitening range that promises smooth skin complexion by preventing development of acne and also scarring/excess pigmentation.

Key ingredients in Aqualabel Anti-acne Whitening Range 

Other than their Aqua Synergy and Moist Aqua Keeping Base ingredients, this range of products contains:


  • Winter Begonia & Glycerin – Prevent acne & keeps skin smooth & hydrated
  • Glycyrrhizin Acis – Soothes inflammation of acne
  • Hyaluronic Acid & Collagen – Keeps skin moisturized & supple
  • Lasting stable Vitamin C derivatives – Inhibits accumulation & lightens pigmentations & scars.
  • CE Maturaton Promoting Ingredient – Creates a strong moisturizing environment for skin & strengthend its barrier functions.

And here comes my favorite product among the range:


The Japan NO.1 Star Product - The Aqua Enhancer which has high concentrations of Aqua Synergy!! It is an infusion type essence or what I called the power booster of your skin to locked are the moisture from the products you'd applied earlier on. If you've read on my October's Favorite post, you must have noticed this!


If you understand Chinese, please feel free to catch videos from the Taiwanese Queen Beauty TV Programme demonstrating on how to use the products.

Note: Aqualabel products range has alcohol content of 2% or less to stabilize the ingredients and about 0.2% of fragrance called Rose Mist which is a slight, sweet smell. Colorant is only found in foundation (liquid & compact). If your skin can tolerate these ingredients, you have no problem with using these.


This post are mainly for introduction of the brand. So, I will be reviewing the products soon. You know it does take a little time to review a good skincare. So stay tune! :D

For more information and product price list, please check the Aqualabel Facebook Page.

*All image source from Shiseido Aqualabel*

8 comments :

mint said...

ah i wish my chinese was better so i can better understand what they are talking about @_@ I've only used their whitening uv cut milk as my sunscreen and I love it :D and now you're making me want their whole range. xDD
can't wait to read your review on it~ I feel like i need their anti-aging! i think my skin's getting old. LOL

Cynthia Loh said...

The video is all about the Moisturizing range and how the products can be used on her sensitive skin. :)) You can see from the video how they massage and pat the products on. I've tried on their UV sunscreen during the workshop, it's quite good as it's not oily or greasy at all. Currently, I am trying out the Whitening series and so far so good. :D Sadly we don't get the anti-aging range here. But I believe hydrated skin keeps your face look younger? =)

~Lisa said...

OMG! I want to try this brand so badly!! My skin is in NEED of some good moisturizing products at the moment and I can't seem to find one that's good and relatively affordable =( Such a shame that this brand isn't sold here >.>

Camie said...

Omg! Another moisturizing range products again >.< Wish can have a try on it

nicole said...

i DUn know

nicole said...

adsasdasdasdasdasdas

hsindale said...

i recommend this promise,

hsindale said...

i recommend this promise,

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