The secret behind the success of fast growing start-up companies lies in evolving a constant flow of leads. This approach is known as Lead Generation and it is defined as the process of developing a sense of inquisitiveness among prospective buyers regarding products or services offered by a company.
The strategy employed for Lead generation involves several marketing avenues which attracts customers towards their company and basically encourages them to the end of sales funnel.
The method is however not that simple. It requires meticulous planning and execution to increase leads and produce better sales results. Some of the best Lead generation practices are as follows: