Wednesday, January 11, 2017

Start-up Companies and Lead Generation Strategies

The secret behind the success of fast growing start-up companies lies in evolving a constant flow of leads. This approach is known as Lead Generation and it is defined as the process of developing a sense of inquisitiveness among prospective buyers regarding products or services offered by a company.


The strategy employed for Lead generation involves several marketing avenues which attracts customers towards their company and basically encourages them to the end of sales funnel.
The method is however not that simple. It requires meticulous planning and execution to increase leads and produce better sales results. Some of the best Lead generation practices are as follows:


1. Plan your Lead generation tactics:
The Lead generation planning should be able to recognize target audience in the first place. Besides this, there has to be a thorough procedure for SEO Malaysia, SMO, online marketing and content strategy.

2. Social Media presence: Advertising your company couldn’t get better with so many social media platforms where you can create a fantastic company profile and not only showcase your products and services but also have a fruitful interaction with target audience and pay attention to their requirements. Apart from being a great place for promotions, social media platforms are also very economical.

3.  Efficient Management of Lead sales: This is by far the most important step in lead generation strategy where you keep a proper track of events. This is done in two ways:

·      Employ tools to track leads:  Monitor returns on investments and assign budget by using measureable channels to attract attention of your leads. Tools like Google Analytics determine pages that are producing maximum traffic to your website.  Salesforce help you manage relationship you are forming with potential buyers.  HubSpot, a marketing software tracks activity of prospective client’s on your company portal.
·      Address customer query on Quora:  It’s very important to build off-site relationship with customers by answering their question regarding products on Quora which is a question-answer forum. This is perfect way to get introduced as a new company and be recognised.

4.  Seek Professional Support:  New in the business? Then it’s highly recommended to garner expert help for SEO Malaysia, content and web designing management to deal with every day challenges to ensure effective working of basic marketing strategies. iwon.my is one of the leading digital marketing companies to look after your start-up company needs and provide excellent advice.

5. Raise the number of Opt-in offers of your site: The idea is to make offers so exciting for clients that they are absolutely compelled to explore the website and even sign –up with your company portal. Therefore having significant number of opt-in offers can actually provide handsome dividends in the long run and they are undeniably beneficial for your customers.

6. Make sign-up forms easier: Simplify your sign-up forms to enable unhindered visits by potential buyers. It’s imperative to remember that more fields your audience have to fill out, more friction it is going to create.

7. Collaborate with big purchasers or discount prospects: chalk out plan to associate with big organisations that can help your further your sales and company plans.

These are some of the smart tricks to get your newly formed company to get an excellent push. You can contact iwon.my an excellent hub to meet all your corporate and digital requirements to give you an exceptional start.


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